PosterVirus: Views from the Street
In turn, the signifier “AIDS” evolved as a force of stigmatization and political violence, which, as Susan Sontag argues, brought on a crisis of representation and “the struggle for rhetorical ownership of the illness.”2 2 - Susan Sontag, “AIDS and Its Metaphors,” in Illness as Metaphor: AIDS and Its Metaphors (New York: Picador, 1990), 181. According to Sontag, in order to radically alter our society’s relationship with HIV/AIDS, these knowledge structures had to be “exposed, criticized, belaboured, used up.”3 3 - Ibid., 182